I work as part of an email copywriting agency where I write SMS messages and e-commerce emails for various brands. For Season Health, the emails and SMS messages have continued to drive patient engagement and appointment scheduling.

Since partnering with them, we've seen a noticeable increase in both email-driven appointments and direct responses from patients. One unexpected win: weekend emails were performing so well that the customer service team was overwhelmed with replies on Monday — so they paused weekend sends altogether. It’s been a great example of how thoughtful, empathetic messaging can create real, measurable impact.