Smiling woman with dark hair in a gray vest and white blouse working at a wooden desk with a laptop, notebook, and smartphone, next to a green plant.

Expert Parenting Copywriter

Copywriting for Educational Toys, Family Products, and Positive Parenting

Copy that connects with parents (and actually sounds like you).

Let's Talk

You’re wearing too many hats… 

A woman sitting on a bed, drinking from a cup while using a laptop, as a young girl plays with wooden blocks on the bed in a bright room with large sliding glass doors and white curtains.

If you’re here, chances are your business was born from something real. Maybe it was a gap in the market. A moment of parenthood mayhem. Or just a big ol’ desire to help families thrive in the mess and magic of it all.


And now you’re out here trying to wear 62 hats at once:

🧢 Parent

🧢 Partner

🧢 Creative Director

🧢 Marketing Team

🧢 Friend

...but your content? It’s collecting dust, isn’t it? But it’s not for lack of trying… you’re just tired of:

  • Trying to write your own emails at 11 PM while Paw Patrol plays in the background

  • Starting a blog post and never finishing it

  • Winging your product descriptions like you’re on a game show

A young child playing with wooden building blocks on a bed while an adult uses a laptop nearby.

That’s where I come in. I write the kind of parenting copy that:

  • Sounds like you (but polished, clear, and strategic)

  • Speaks to your dream audience without talking down to them

  • Converts, connects, and builds community — all at once

And while I’ve helped brands in almost every niche from holistic health to educational, I love helping brands that are:

  • Selling educational toys, books, or family products

  • Offering parenting resources, coaching, or classes

  • Serving moms, dads, caregivers, or creative kids

It feels good to collaborate with these brands and create copy that feels like a warm convo with a friend. Not a lecture, or a pitch, or a brochure from 2009. But a real coffee-date-with-a-friend copy.

A young woman with long dark hair, wearing a maroon tank top and ripped light jeans, is sitting on hay bales with pumpkins around her. She is smiling and holding a small dog, with more pumpkins and dried corn stalks in the background.

From one order a week to ten+ & first on Google for 5 keywords after one month.

“Briggiette did an amazing job on my new website. My old website needed major updating and was lacking to attract new customers. Briggiette was able to create a new website from beginning to end. 

The new website’s style, design, and functionality are perfect for my customers needing easy accessibility to all my services by category in order to place orders. All the services and product descriptions she created were impressive, accurate, and connected the reader to having an experience with my services.  

I am receiving a higher volume of orders now and I know it was because she revamped my website and was able to manage my website’s SEO to capture more customers very fast. Briggiette’s work is efficient, timely, and exceeded my expectations! THANK YOU!” 

— Caroline A.

💌 Email: 93.8% open rate, 28.1% CTR

Let's scale together…

Enjoy hands-on support. Squash burnout. Grow your business. 

Copy that sounds like you, speaks to parents, and doesn’t make you wanna cry into your iced coffee. Let’s grow your biz.

Two young girls playing with colorful wooden blocks and toys at a white table in a cozy, decorated room.

We’d be besties in the sandbox if you’re a brand with…

  • Educational materials, toys, clothing, and accessories

  • Creative ideas to help families

  • Early childhood products for babies and toddlers

  • Parenting lessons you’d like to pass on through coaching

  • Parenting advice for nannies, babysitters, parents, guardians, and families

  • A mission to help families and children

We share the same goal…

… to empower parents and build strong families. There are so many parents feeling alone and unseen – we can help them. 

As your Parenting Copywriter, I’ll use my supermom abilities (you know the ones 😉) and my years of writing experience to strategically…

  • Use fresh and current keywords (SEO) to stay relevant and increase traffic

  • Craft your messaging in an easy-to-understand way 

  • Create easy-to-read content with clear formatting

  • Thoroughly research on every topic

  • Outsource expert copyediting to ensure your content is error-free

  • Create a content strategy that’s relevant to your audience 

Because I truly care about your mission. I want you to help more families, have the income to spend on more family vacations — and the time to actually go on them. 

Two women sit at a white table looking at a laptop screen displaying furniture images.

My writing isn’t just about reaching a word count. My writing has passion.

  • SEO Blogs — Get strategic and story-driven effective blogs that’ll rank on Google and give your reader the warm fuzzies. It’s time you set yourself up as the credible resource you are.

  • Email Sequences, Newsletters, E-Comm-Based — Send emails that feel like little love notes, not annoying spam. Let’s keep your audience engaged, connected, and excited to open your emails (yes, that’s still possible). 

  • Website Copy, Sales Pages, & Landing Pages — Because you’ve got about 5 seconds to grab a busy parent’s attention, and your homepage better know how to hook ‘em like Mrs. Rachel to a toddler. Get web copy that sounds like your brand, speaks to your people, and gently guides them towards buying — without the ick. 

  • Workbooks & Downloadables — Help your audience learn, take action, and trust you even more with helpful, beautifully written, and actually engaging downloadables (no more boring PDFs with vague advice). 

A woman taking notes and another looking at her as they work together smiling, looking at laptop

Have a custom project in mind? Let’s chat. I’m all about collaboration that feels aligned and fun.

Let's Talk Strategy

I write in your voice for you. 

  • An advertisement for Sleepy Tie featuring women holding hair ties, promoting hair accessories, skincare, and gym hair accessories.

    Galentine's Day email for Sleepy Tie

  • A promotional webpage featuring a special Taco Tuesday menu with images of three tacos: shrimp with avocado mash, al pastor ground chicken, and spicy cauliflower with avocado, along with buttons to view recipes and start orders.

    Healthy Taco Tuesday for Season Health

  • Two kids, a boy and a girl, standing next to a large dog in the trunk of a red SUV, with travel gear and supplies in the background.

    Listicle Blog for PLBFun

  • Table comparing pros and cons of payment plans, including accessibility, increased conversions, predictable cash flow, administrative overhead, increased risk of default, and increased refund complexity.

    Coursea Collective lesson workbook

If you’re interested in seeing my voice, explore my blog.

Visit My Blog

They said it — not me! Take it from them. ♥️

  • A young woman with long, wavy blonde hair smiling at the camera in a well-lit indoor setting.

    "Her expertise in marketing is golden."

    "Briggiette's a choice I'll always say YES to. She's been able to adapt my client's voices and branding seamlessly. Her expertise in marketing strategies is golden across the board. With Briggiette, you'll gain confidence. She always over-delivers with little feedback and direction."

    – Charity Hupp

    Expert Alternative Health and Wellness Copywriter

  • A woman with long brown hair wearing glasses on her head, a light gray T-shirt with a floral design, and a dark cardigan, standing outdoors near a body of water with trees in the background.

    "If you have a chance to work with Briggiette, take it."

    “Briggiette is a beautifully strong and empathetic writer - which is perfect for connecting with parents. Her writing is so relatable and real - you can tell she's been in this parenting game for a while and really gets it. 

    On top of that, she's extremely professional. I never have to wonder about the status of a project - she's always communicating with me and keeping me in the loop. Which is such a relief when trying to balance all the business things. If you have the chance to work with Briggiette, take it. She's an absolute joy!”

    - Ashley Crowe

    Copywriter and Email Marketing Expert for Early Childhood Brands

  • A woman with curly hair smiling at the camera.

    "I recommend her to any company."

    “Briggiette is extremely thoughtful and communicative. She outlines her thought process clearly before writing and delivers great work before the deadline. She also takes feedback well (great listener and passionate about the work at hand). I would highly recommend her to any company.”

    - Alexis Nunez

    Content Writer

About Your Parenting Copywriter

Hi! I’m Briggiette

A woman standing on a park pathway at sunset, smiling at the camera. She is wearing a beige and brown outfit with checkered shorts, a beige vest, long brown sleeves, black tights, and beige boots. She has dark hair with bangs and carries a white handbag.

It’s pronounced Bri-jeet, but to keep it simple, just call me Bridge-it, B, or Bri. As long as it’s not Brig-getti (not kidding, I’ve heard it pronounced that way before). 

I’m a boy mom to two pretty cool, funny kiddos, a copywriter, a storyteller, and a recovering overthinker who’s made a career out of turning chaos into clarity. I’ve got almost a decade of experience writing and I’m somehow still not tired of it — guess it really was my childhood dream to become a writer. 

I believe good copy makes people feel seen. Warm brands who are in it to make a change and not just profit have my heart in a loving chokehold, and it seems to be that way for many more people. Your business deserves a writer who gets your audience because… she is your audience. 🙋

I know what it’s like to be a parent needing support. 

Just like you know the importance of helping our children develop with the right products. 

These days, it’s so hard to find sustainable products for our children that aren’t plastic and easy to break. If we aren’t a teacher and know where to look… well, good luck to us. 

Or how about when we’re looking for info on how to put our little ones to sleep without having World War 3 in our home? The internet is so vast, but so overwhelming when you don’t know where to look. This can quickly make parents feel alone and depleted.  

I'm passionate about this type of marketing because quality parenting copywriting goes far beyond selling products or services.

Briggiette Parenting Copywriter Working on Green Couch3.jpg

Want to know more about your favorite parenting copywriter?

Learn More About Me

Let’s Chat

Let’s begin with your free 15-minute consult. 

Here’s what we’ll discuss:

  • Your desires

  • Your website, product, service 

  • Your current SEO 

  • Your content marketing plans 

  • Anything else you’d like to talk about

Even if you're not ready to increase sales and traffic but would like to chat, one parent to another, that's welcome here! 

I'm always open to chatting with someone who isn't a toddler – I already have enough of that in a day! 😉

Answers to what you’re most likely wondering.

  • A parenting copywriter (hi, that’s me 👋) creates engaging, SEO-friendly, warm content that helps your brand reach parents with purpose. It’s not just about the what — it’s how we say it and who we say it to that makes the difference.

    Parenting and family copywriter is an umbrella term for all things under parental lifestyle. This includes motherhood, family bonds, child development, married life with children, and products for parents and children. 

    Your new copy will mirror your voice and values while empathetically explaining your products and services’ benefits to parents.

  • You’ll benefit from a parenting copywriter if you’re… 

    • A mom blog

    • Pregnancy expert

    • Sleep support coach

    • Education brand

    • Tutor

    • Parenting coach

    • Family therapist 

    • Positive parenting expert 

    • Children’s toys, clothing, and activity supplier

    • Marriage and family blog

    • Parenting membership club provider

    • Parent wellness company

    • Therapist and mindset coach

    If you see yourself on the list, reach out to me, I have a feeling we’re going to get along marvelously.

  • Copywriters – aka, me – are highly skilled in their niche and craft. My intent is to make people engage with your product or service. My SEO skills help increase your brand awareness and relevancy in search engines without paying for ads. 


    I take the time to understand and build a connection with your target audience — and show that connection by writing persuasive copy that evokes action from the reader. This helps your reader find what they need while generating more sales for your company.

  • SEO means Search Engine Optimization – a digital marketing strategy. SEO focuses on your site’s online presence to increase its visibility in search engines like Google, Bing, etc. 

    By using SEO strategically, I can enhance your site’s visibility to develop more leads. Incorporating SEO into your digital footprint will allow search engines to understand your product or service better. This will allow your website to be ranked appropriately and set it higher on search queries relating to your product or service.

  • Becoming a parent is something incredibly life-changing on its own. With the added societal pressures and simply trying to pave my way as a mother, I truly began facing a struggle, all while feeling blessed for having my children. 

    I remember wishing there were easier ways of finding exactly what I needed when I needed it. 

    I now help companies create convenient content easily searchable for parents who are in search of a product or service like theirs.

  • A 50% deposit is required upfront. The other 50% is due when I deliver my first draft to you. Included in this price is one round of edits to make sure the copy truly captures your voice. I’m open to discussing other payment plan options.